Getting started with reviewflowz

First, you’ll need to create a reviewflowz account if you haven’t already. You can head to our signup page to create a free trial account.

A word on our free trial

Our free trial lasts 14 days, and comes with up to 10 review listings and 10 automations. No credit card is required.

While you won't be able to export reviews or use our analytics filters directly, we'll pull all past reviews for each of your review profiles, and you'll get access to default charts and filters for the past 30 days, and all-time.

Should you feel limited by that, please let me know and we can extend your trial account capabilities.

You can find more details about our pricing here.

Setting up your account

After signing up, you'll land on this welcome page. The first step is to create a "Review Profile".

A Review profile is a public review page for a product, location, or brand.

For example, your local hairdresser on Google My Business, Instagram on the App Store, or reviewflowz on G2.

You can search any of your listings on any platform that we support, or paste in a profile URL directly if that's easier.

If you want to connect multiple google locations instantly, you can do so with the "Connect to Google my business" button.

After you've connected a review profile, you'll be redirected to that review profile's page.

That page comes with lots of information so let's break it down

The Review Profile page

The review profile page is broken down into two parts.

There's a chart area with high level information about that review profile, and a list area with your profile's reviews, automations, and review links

The chart area is made of four sections

1. An overview of your review performance
2. A "Review velocity" chart, showing review collection over time.
3. A "Ratings breakdown", which quite simply breaks down the reviews based on their rating – 1 to 5 stars
4. A "Ratings calculator", which is an advanced calculator to figure out how many reviews you need to get to a certain target rating.

The Review performance Overview

This overview comes with 3 numbers, and uses the date range set in the top right corner of the screen

By default, that date range is set to "All time" on review profile pages, and to "Last 30 days" on the dashboard.

There are 3 metrics on this overview

1. New Reviews : This is the number of reviews collected over the time period set on the top right corner.
2. Average rating: This is the average rating of the reviews collected over that time period. This is often different from the rating shown by Google at any given time, which is an average of all reviews collected up to that date.
3. Total number of reviews: This is the number of all reviews collected up to the end date of the time period set. When looking at the "All Time" date-range, this is equal to the number of "new reviews".

The Review velocity chart

This is arguably the most important chart to analyse any profile's review performance.

It contains the exact same 3 data points as the overview section, and an extra platform rating data point

1. New Reviews shows the # of new reviews collected over each time period. In my screenshot above, the time is broken down into months, so each bar is a month. So we're looking at the number of new reviews collected over each month in dark blue.
2. Average rating – the red line – shows the average rating of those reviews – the average star rating of the reviews collected during each time period. For example, in March 2025, you can see it hits the maximum (5.0 average) – meaning all 27 reviews collected in March 2025 had a rating of 5 stars.
3. Cumulative count – light blue – represents the total number of reviews up to the end of each time period. So at the end of March 2025, Birdeye had collected 2966 reviews since it created its Google profile.
4. Google Maps Rating – The purple line represents the rating as shown by Google on the end of each time period. This means on the 31st of March 2025, Google was showing a rating of 4.9 stars for Birdeye. Which is lower than the average of the reviews they collected over the single month of March. So in March, Birdeye improved their Google rating.

This is the easiest, fastest way to know in what direction a review profile is moving.

In the example below, you can see that the average rating of the reviews collected between February and September 2024 (red line) was consistently below the overall average (purple line). As a result, the google rating dropped from 4.9 to 4.8 in October 2024.

Even if you have 2600 reviews and an excellent rating, very small variations in average score can make your rating move in one direction or the other in under 6 months.

Let's just say it's good to keep an eye on this.

The rating breakdown chart

This is one of the simpler charts, showing a breakdown of the profile's reviews by rating – over the set time period.

Like every other chart on reviewflowz, you can export the data to a CSV table. In that case, the export looks something like the table below

Ratings calculator

The final chart on this page is a ratings calculator.

This might be a little surprising, but most online star calculators are completely inaccurate.

The main reason is that Google rounds up from .051 and down from .049 but most calculators only use one decimal place – because that's how google displays the ratings.

Instead, we calculate the actual average of all reviews since the creation of the profile, and compare this with the average rating of the reviews you collected over the past 30 days.

This tells you exactly what to expect for the future.

In our example, they collected 26 reviews in the past 30 days, at an average of 4.5 stars. Their current Google rating is 4.8, and it will become 4.7 once the average of all reviews ever collected drops to 4.749, which will happen after they collect another 655 reviews at an average rating of 4.5.

If things don't change, their rating will drop to 4.7 in 756 days, which is roughly 2 years.

So no need to panic.

On the other hand, if they wanted to increase that rating back up to 4.9, they would need to collect 1091 5 star (only) reviews, or 3273 reviews with an average score of 4.9.

'd probably try to focus on another platform at this point.

The list sections on the review profile page

Below the charts section, you'll see the page also contains 3 types of lists available

1. Review list : You can find all your profile's reviews here, reply to any of those reviews, or see it on the review platform website directly (Google in my example).
2. Automation list : You'll find a list of all notification, report, and reply automations that concern this profile and that are currently live
3. Magic links list : You'll find a list of all the review collection links that concern this profile. Every profile has at least one direct review link, and can be included in multi-destination magic links.

The Dashboard

Now that you're used to all the sections available for one review profile, you'll see that you can look at every one of the reports and lists mentioned here for a group of profiles, or all profiles.

To get started with aggregated analytics, head over to the dashboard to continue exploring!

Updated on: 27/10/2025