How to reply automatically to reviews with AI?

There are two ways to use AI to reply to reviews on Reviewflowz:

1. You can leverage AI suggestions in-app and on Slack to keep human oversight and control over every reply
2. You can automate replying entirely for some – or all – reviews.

1. Connecting to your GMB account

While we don't need Google My Business access to monitor your reviews and give you access to analytics, we need access to reply to reviews.

To connect your Google My Business account – if you haven't already – head over to the integrations page and select the "Replies" tab

You can connect to the Google Play Store, to the App Store, or to Google My Business. We'll focus on Google My Business in this guide.

Click "Google My Business". You'll be prompted select a google account (or login), and to grant us access. You'll see that you're allowing us to see, edit, create and delete your Google business listings – but we'll only fetch (see and store) location & review data, and create, edit and delete review replies.

After you've allowed access, you should be redirected to a page that looks something like this.

At this point, we have access to your Google Account(s), but we're not connected to any of your locations yet.

Close the modal, and select the locations you want to be able to reply to, and then click "Sync selected locations".

Once we've synced with all the selected locations, you'll be redirected to your profiles list, where you'll find your selected locations. We've pulled all your existing reviews for you, and you can play around with our reports.

2. How to set up Auto Replies

Head over to Automation > Replies and you'll be prompted to create your first reply automation.

Then you'll be shown a form that looks something like the one below.

• Let's stick to the Default agent for now, you'll be able to customize this later.
• You can select what reviews you want the agent to reply to. For example, you can decide to reply only to reviews with 4 - 5 stars that have no text.
• Select what "Review Profiles" – locations – you'd like to set the AI agent on.

Once you hit activate here, the AI will automatically reply to all future reviews that match your filters, but it will not go over past reviews.

If you're on Slack, you'll receive the reviews as Slack messages, and the replies posted by the AI agent in thread. On other channels, reviews & replies are sent as independent notifications.

3. How to reply to other reviews

For more complex use-cases, and for platforms we don't yet support replies for directly, you can use AI reply suggestions instead.

Just hit "Reply" or "Update Reply" on any review in your reviews list, and you'll get a modal with the ability to ask for an AI suggestion

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Click the AI button to get a suggestion in the text area. You can edit it as much as you need, and when you're ready, hit "Reply on Platform".

Bonus : Customize your AI Agent

You can customize the AI Agent used to craft review replies – whether it's a suggestion or a reply that gets posted directly.

Head over to your Settings, and select AI Agents

Click New AI Agent if you haven't created one before.

There are a few params available to customize here:

1. The name of your agent – This is an internal name, and has no incidence on the Agent's behaviour. It's just a way to keep things nice and organized.
2. Signature – AI Agents are instructed to end all of their replies with this signature. You'll often see "The ACME team" or that kind of thing when sifting through reviews. However I strongly recommend using instead an actual person's name. It gives the entire review listing a much more human vibe.
3. Language Settings – When able, the AI Agent will reply in the review's language by default. You can override this to decide to always reply in a given language. In both cases, we'll need a default language to fallback to when the review doesn't have enough content to infer its language.
4. Custom Instructions – This is where you can adjust the agent's tone of voice, mention next steps – like an email address or phone number you want to share with reviewers – etc. It's basically a classic AI prompt, and it's extremely permissive. If you don't know what you're doing, the less you do here the better.

Now you can set this Custom Agent as a default agent.

Using the agent you just created as default is a great way to test the prompt and parameters you've defined: Head over to the review list, hit reply on any of the reviews there, and ask for a reply suggestion. You'll see how your agent behaves.

For example, if you had asked it to talk like a pirate, you might get something like this:

Updated on: 23/07/2025