Articles on: Replying to reviews

How to reply automatically to reviews with AI?

There are two ways to use AI to reply to reviews on Reviewflowz:

You can leverage AI suggestions in-app and on Slack to keep human oversight and control over every reply
You can automate replying entirely for some – or all – reviews.

Step 1 : Customize your AI Agent



This is a Pro Feature.

You can customize the AI Agent used to craft review replies – whether it's a suggestion or a reply that gets posted directly.

Head over to your Settings, and select AI Agents

Click New AI Agent if you haven't created one before.

New AI Agent

There are a few params available to customize here:

The name of your agent – This is an internal name, and has no incidence on the Agent's behaviour. It's just a way to keep things nice and organized.
Signature – AI Agents are instructed to end all of their replies with this signature. You'll often see "The ACME team" or that kind of thing when sifting through reviews. However I strongly recommend using instead an actual person's name. It gives the entire review listing a much more human vibe.
Language Settings – When able, the AI Agent will reply in the review's language by default. You can override this to decide to always reply in a given language. In both cases, we'll need a default language to fallback to when the review doesn't have enough content to infer its language.
Custom Instructions – This is where you can adjust the agent's tone of voice, mention next steps – like an email address or phone number you want to share with reviewers – etc. It's basically a classic AI prompt, and it's extremely permissive. If you don't know what you're doing, the less you do here the better.


Now you can set this Custom Agent as a default agent.

The default agent is the one used to craft reply suggestions across the entire application, including on Slack if you have the integration set up. It has no incidence over your reply automations (if you have any).

Using the agent you just created as default is a great way to test the prompt and parameters you've defined: Head over to the review list, hit reply on any of the reviews there, and ask for a reply suggestion. You'll see how your agent behaves.

For example, if you had asked it to talk like a pirate, you might get something like this:



Step 2 : Designing your review reply process



Fancy words for something quite simple really.

No matter what strategy you go for, you're going to need to decide where you put human oversight (if at all), and whether you need a human to validate before or after posting the reply.

1. How to set up Auto Replies


This is a premium feature

The trick here is to define what "simple" cases are.

Look back through previous data – you can export all reviews & replies easily on Reviewflowz – to figure out when reviews were being answered to with a pretty standard template anyway – or not answered at all.

In most cases, it's going to be reviews with 4 or 5 stars, and with less than 5 - 10 words.

You can automatically reply to those with an AI that will essentially spin a template and adapt it to each review's content.

For example, the AI is smart enough to use the review's content to craft its answer, or to find a first name in a pseudonym when there is one, and to not use the pseudonym directly.

Head over to Automation > Replies and you'll be prompted to create your first reply automation.



Select the agent you want to use for those replies – this can be a different agent from your default agent – what reviews you want to reply to and update.

Once you hit activate here, the AI will automatically reply to all future reviews that match your filters, but it will not go over past reviews.

We strongly recommend to enable a notifications automation with the exact same filters to be notified of every new reply posted by the AI Agent.

If you're on Slack, you'll receive the reviews as Slack messages, and the replies posted by the AI agent in thread. On other channels, reviews & replies are sent as independent notifications.

2. How to reply to other reviews


For more complex use-cases, and for platforms we don't yet support replies for directly, you can use AI reply suggestions instead.

Just hit "Reply" or "Update Reply" on any review in your reviews list, and you'll get a modal with the ability to ask for an AI suggestion

Click the AI button to get a suggestion in the text area. You can edit it as much as you need, and when you're ready, hit "Reply on G2".

If we support the review's platform with a 2-way integration, we'll post the review directly and confirm. If we don't, we'll redirect you to the most direct link we could find so you can copy paste the reply into their own form.

Updated on: 17/02/2025

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