Reviewflowz replies to your reviews by continuing the replies you have already written. Nothing posts automatically until you set a rule that says so.

Here's what that actually means.

Replies aren't metered on a paid plan, and a free trial is enough to hear the agent answer your own reviews in your own voice.

The agent doesn't invent a voice for you. It reads the replies you have already posted and continues them.

That includes replies you wrote directly on Google or Trustpilot years before you had an account here. We read what actually went live on the platform, so a brand new account already has your voice on file.

Here's how one reply gets written. A review comes in, and the agent goes looking for the replies in your history that match it: same brand, same kind of rating, same language, and the same shape, so a bare rating is answered from your replies to other bare ratings and never from your replies to long ones. It picks five to ten, and one becomes the style anchor it mirrors for the opener and the sign off. Then it writes.

So the draft is a continuation of your own writing, not a fresh composition.

One detail worth knowing, because it's what keeps the whole thing from drifting: replies you wrote by hand rank above replies the AI wrote. The more you write yourself, the more of you it has to work from, and it never quietly starts copying itself instead.

That mechanism is unusual. Here is what the other review reply tools actually do:

None of them claims to learn from the replies you have already posted. That's the difference between a reply that sounds like your business and one that sounds like a template with your name at the bottom.

You can customise the prompt if you have one, and create as many agents as you need. Most clients don't, because the default agent and the RAG system behind it do such a good job of continuing what you have been doing until now. If you do want to go further, there's a guide to the agent's settings and one on writing a good prompt.

This is the part worth thinking about properly.

Your replies are governed by an ordered list of rules. Each rule matches some of your reviews and says one of three things: post the reply, hold it for you, or leave it alone. A review runs down the list and stops at the first rule that matches it, so the order is the logic. At the bottom sits a catch all that covers everything nothing else caught.

You scope a rule by location, by review profile, by platform, by star rating, or by whether the review has any text in it. You can run up to twenty. Each one can use a different agent, so a review of your Brighton site can answer in a different voice from your Leeds one.

Here's a set that works for most people:

The instinct is to draw the line at a star rating, and that works. But the better test is whether the review is the whole story. If you're already emailing that customer about their complaint, the public reply needs to reference that conversation, and the agent has no way to know it happened. So automate the reviews that explain themselves, and keep the ones that don't.

Rules apply to reviews as they arrive, and a new review is normally answered within the hour. Google Play caps replies at 350 characters, which is handled for you: drafts aim at 320 and anything longer gets condensed before it goes out.

To set this up:

The reviews you didn't automate aren't the old job.

Open a review in your queue and the reply is already there. It generates as the card loads, on its own priority lane, so it's written by the time you've finished reading the review. From there:

You can do all of that without opening the app. On Slack and Microsoft Teams the review arrives as a card with a reply button, the answer prefills, and submitting posts it. It works from your phone too.

Every reply the agent posts on its own comes back to you.

It collects in the Unread view of your reply queue, tagged with the agent and the rule that sent it, so you can always see why a given review got answered the way it did. Give it a thumbs up and it clears. Give it a thumbs down and you can say what was wrong with it.

The reply also comes back to wherever the review arrived. On Slack it posts as a reply in the same thread as the original alert, and on Teams it threads under the review card, so the person who saw the review sees the answer without going looking for it.

Good to know:

Five platforms take a reply straight from Reviewflowz. On the rest, the reply is written for you and you post it, with a link that opens the right page.

Each of the five needs its integration connected first. The app stores and Tripadvisor have their own guides, and every platform we support is listed separately.

Replies aren't metered. You're not buying credits and the price doesn't move with your review volume.

Reply rules, custom agents and the reply queue are all on Pro and above, and a free trial unlocks all three. The last two rows are a different product: the Chrome extension writes replies inside Google Business Profile Manager, on its own daily allowance.

Does Google allow AI written replies? Yes. Google's content policy for Maps doesn't mention AI at all. Its fake engagement rules police invented experiences, not who typed the words, and there is no separate standard for the reply a business writes back. Don't confuse this with AI generated reviews, which are a different thing and are against policy.

Will people be able to tell? They can tell a template. A 2026 study in the Journal of Theoretical and Applied Electronic Commerce Research found that templated AI replies measurably reduce trust, while AI replies that engage with the review are indistinguishable from human ones. BrightLocal's 2026 survey points the same way: generic responses make half of consumers less likely to choose a business. The penalty attaches to sounding generic, not to using AI, and Google's own guidance asks you to personalise your reply rather than to write it yourself.

What about the reviews I already have? Rules apply to reviews as they come in, so turning one on doesn't touch your back catalogue. If you want your existing reviews answered, contact support and we'll take care of it for you.

Start a free trial and connect one platform. Put your five star reviews on a rule, leave everything else on hold, and read what the agent drafts. That's the only test that settles it.

Reviewflowz starts at $45 per location per month, and the trial runs fourteen days with no card. Set up automatic replies when you're ready, or read the plan comparison first.