Reviewflowz sends new Google, App Store, Play Store and Trustpilot reviews into a Slack channel, and you can answer them from there. One alert carries all four, so a single channel covers your locations and your apps. Setup takes about five minutes. A reply you post from Slack goes back to the review platform as your official response and lands in the thread under the original card. Most reviews arrive inside an hour. Filters decide which channel gets what, so the one star reviews go somewhere people are watching.
What lands in your Slack channel
A new review arrives as its own card in the channel you picked. Each card carries:
the star rating, and a colour bar down the side so you can read the channel at a glance: red at two stars and below, amber at three, green at four and up
the review itself
the platform it came from, with its logo
the profile or location it belongs to, linked back to it
the date it was published, and the reviewer's name when the platform gives us one
Four controls sit along the bottom. Reply posts your answer back to the review platform, Translate to renders the review in another language, Update Tags applies your Reviewflowz tags, and Read full review opens it where it lives.
App Store and Play Store reviews get their own card, because app reviews carry things a Google review doesn't. That one leads with the reviewer's name, then the review, then a line reading Profile • v1.2.3 • 🇺🇸 United States. So you can see which build a complaint landed on and which market it came from.
Set up your first alert in five minutes
1. Add the review source. Reviewflowz only alerts you on reviews it tracks, so the profile has to exist first. For Google, connect your Business Profile and pick the locations. For the App Store, Play Store or Trustpilot, search for the app or paste its URL.
2. Open Integrations in the sidebar, go to the Forward Reviews tab and click + Add a new alert.
3. Connect the Slack channel. Pick Slack as the destination. Slack's authorisation screen opens, you choose the workspace and the channel, and you're sent back. The channel gets a confirmation post.
4. Choose which review profiles the alert covers, and what it sends. One profile, several or all, and a single alert can mix them, so one channel takes Google and App Store reviews together.
5. Test it. There's no Save button, because the form saves as you go. Click Test this automation at the bottom and your latest review posts to the channel.
6. Turn it on. Flip the alert's status and every new matching review posts from then on.
That's the setup. The rest is about making it good.
Which platforms you can send, how fast they arrive, and which you can reply to
Watching a platform and answering it are two different steps, and four of the five you can answer cost nothing to start watching.
Platform | To start watching | Reply from Slack |
Nothing. Search or paste the Maps URL | Yes, once Google Business Profile is connected | |
App Store | Nothing. Search the app | Yes, with an App Store Connect key |
Play Store | Nothing. Search the app | Yes, once Google is connected |
Trustpilot | Nothing. Search or paste the domain | Yes, with a Trustpilot API key |
Connect Facebook first | Yes, with a connected Page | |
G2, Capterra, Tripadvisor, Yelp and the rest | Nothing | No. Alerts only, and the card links you to the review |
No review platform pushes new reviews to anyone, so every tool in this category polls, ours included. A review reaches your channel well inside an hour, worst case about three. On Trustpilot, connecting the integration moves that number.
One platform rule matters here. Google Play hides a new review from the public for around a day while letting you answer it immediately, so your reply can be waiting before anyone else reads it.
Every other tool that puts reviews in Slack is an app store tool. AppFollow, Appbot and ReviewBot cover the App Store and Play Store. Trustpilot's own Slack app covers Trustpilot. None of them covers Google Business Profile. Reviewflowz sends all of it to one channel behind one Reply button, which is the difference between running one tool and three. See review management on Slack.
Replying from Slack is included on Pro and Premium.
Reply to a review without leaving Slack
Turn Allow replies on in the alert, so anyone in that channel can post replies back to the review platform.
Every card then carries a Reply button. Click it and a window opens with the review and its stars at the top, a box to write in, and a ✨ Suggest an AI answer button. Ask for the suggestion and it arrives in the box as editable text. Nothing reaches the platform until you press Submit.
The suggestion isn't written from the review alone. Reviewflowz pulls the replies you've already posted to similar reviews and tells the model to mirror how you open and close them, so the draft comes back in your wording. A tool that generates from the review text alone gives you a reply that reads like a tool wrote it. More on replying from Slack.
Reviewflowz then posts your reply to the platform as the official response, and posts it back into Slack as a threaded reply under the original card, labelled with who wrote it. The card and the answer stay together, so the next person reading the channel sees it was handled and doesn't answer it twice.
Typing in the thread doesn't reply to anything. The reply window is the only route to the platform.
Two limits you'll rarely hit:
Play Store replies cap at 350 characters, and the box counts down for you
on Google and Play Store a second reply replaces the first, so elsewhere treat your reply as final
Send only the reviews that matter to each channel
A channel that gets every review gets muted. Two ways teams cut it down.
Route the unhappy ones somewhere people are watching. Set Send to 2 stars and the operator to or less, then point that alert at your operations channel. Everything else goes somewhere quieter, or nowhere.
Give each market its own channel. App Store and Play Store alerts get a Languages & countries panel. Pick United States and the alert carries only US App Store reviews. Pick German and a Play Store alert carries only German ones. Leave it empty for all of them. It's there when the alert sends immediately.
App Store Connect and Play Console make you set a territory filter every time you open them. Here it lives on the alert, so it runs once and every review reaching the channel is already the right market. Each team reads one channel and sees only what it owns. More on review management for the app stores.
The other controls are quick. Require review comment drops bare star ratings with no text. Frequency switches between Immediately, Every day and Every week. Translate to reads "Don't translate" until you change it.
One alert sends to one channel, so routing means one alert per channel, though a channel can receive as many as you like. Before you plan a lot of them: Pro allows two active automations per location and Premium five, and your weekly digest counts as one. Drafts you haven't switched on don't.
You can't change an alert's destination while it's running. Pause it, move it, start it again.
Translate and tag from the card
Translate to is a dropdown on the card. Pick one of the six languages and the translation posts as a threaded reply, so the channel keeps one card per review. The alert-level setting is different: it translates every notification before it arrives.
Update Tags opens your tag list in Slack, with the tags already on that review ticked. Tick or untick and it saves back to Reviewflowz. It's useful for handoffs: whoever picks a review up tags it, and nobody else starts writing the same reply. The button appears once your account has a tag, and you can't create one from Slack.
What the thread shows when a review changes
A review's story doesn't stop when it posts, so the thread under each card keeps going.
What happens | What you see |
Someone replies, from Slack, from Reviewflowz, or directly on Google | A threaded reply under the card, showing who answered and what they said |
The review is taken down at the source | A threaded note saying it's been removed, and the date we last saw it |
The reviewer edits their review | A new card. The original isn't updated |
The first row is the one people don't expect. A colleague who answers directly in Google Business Profile still turns up in your Slack thread, because Reviewflowz picks that reply up on its next pass and posts it under the card it already sent.
Google tells you when a review arrives. It doesn't tell you when one is removed. Reviewflowz posts a note in the thread when a review disappears, with the date we last saw it, and puts every reply to that review in the same thread, including replies written on the platform. The channel holds the review's whole history without anyone maintaining it. More on review monitoring.
The third row is a real limit worth saying plainly. An edited review comes through as a new card rather than an update to the old one, so you'll see both.
If Slack blocks the install
"This workspace requires apps to be approved by admins." Your workspace restricts installs and an admin has to approve Reviewflowz. Request approval from that screen, and we've written up what to send your admin.
The channel is private. Reviewflowz can't post there until you add it. Type /invite @reviewflowz in the channel and try again.
The cards have no buttons. The channel was connected without the permissions the card needs. Reconnect it from Integrations.
Reviewflowz asks to post messages and join public channels. It never asks to read your conversations. One Slack workspace connects to one Reviewflowz account, so several accounts need several workspaces.
Managing, pausing and disconnecting
Turning an alert off stops the posts without disconnecting the channel, so you can switch it back on later.
An alert only posts reviews that arrive after you created it, so a new one on a quiet profile can sit silent for a day. Use Test this automation rather than wait.
Alerts can also switch themselves off. If Slack tells us a channel no longer exists, usually because someone archived it, we stop the alert and tell you in the app and by email.